Bright fashion trends from India
With the end of the 20th century came the end of the hype, which created a more practical and pragmatic environment and a more stable view of the fashion industry.
In the 50s, 60s and 70s, the script of Indian fashion was not absolutely colorless. It was interesting, elegant and very elegant. There were no designers, models, stars or fashion designers that the country could boast of. The value of clothing was judged by style and fabric, not by design.
It has always been considered so chic and fashionable to turn to an unknown tailor who could sew clothes for a few rupees and offer the perfect cut, finish and style. The lady from high society, who wore it, was proud of the bargain and gave her name to the final result.
In the 1960s, women were in fashion with tight jackets, churidar and high hairstyles. It was an era of mischief and celebrations in art, music and cinema, manifested in the liberation from restrictions and acceptance of new types of materials such as plastic film and polyester fabric with coating.
In the 1970s, exports of traditional materials grew both outside the country and within the country. Therefore, international fashion came to India long before mtv culture with bright colors, floral prints and claw pants. Synthetics became a fashion, and disco culture influenced the fashion scenario.
In the early 1980s, the first fashion store Ravissant opened in Mumbai. Then the clothes were sold at a four-digit price. The 1980s were an era of self-awareness, and American designers such as Calvin Klein became popular. In India, silhouettes have also become more masculine, and the Salvar Kamiz was designed with shoulder pads.
With the development of designer boutiques in Mumbai, the elegant fashion culture has become a trend among Indians with their high prices. Undoubtedly, at the bottom of the fashion was clothes with a high price tag.
Clothes were sold at incredible prices only because the designers decided to stand out, creating bright outfits associated with the right shows, celebrities and events.
Later fashion shows turned into competitions, each of which tried to surpass the other in terms of theme, guest list and media coverage. For any newcomer, the fashion industry was the number one professional art at the time.
In the 1990s, in the last decade of the millennium, the trend towards a sharp integration with ethnic clothing returned (today the ethnic clothing market in India has 9,000 crore rupees). This led to recession and recession, the desire to sell at all costs and remain in the spotlight. In the face of fierce competition and healthy customer awareness, the inevitable has occurred. The price tags, which once reached their peak, began their way down.
At that time, the slowdown was felt not only in the prices of clothes, but also in fashion shows. More and more models, choreographers, makeup artists, hairdressers and designers are flocking to their company.
Fun and celebration in Indian fashion did not end there, but continued. It was a time when it reached a certain stable level and from here, in the early 21st century, with new designers, models and sensible design; the fashion hype has accelerated.
Indian fashion industry spreads wings around the world
For the global fashion industry, India is a very large exporter of fabrics and accessories. Worldwide, Indian ethnic patterns and materials are considered an important aspect for fashion houses and clothing manufacturers. In the field of fabrics, India not only deals with fashion clothing, but also plays a vital role as one of the biggest players in the international fashion scene.
On the international market, the Indian clothing and fabric industry demonstrates many fundamental aspects that are agreed in terms of profitability, raw materials, fast-track for sale and a wide range of product preferences. Clothing design, for example, with sequins, beading embroidery, aari or chikkon, etc., as well as cheaper skilled labor. India supplies this fashionable clothing to international fashion houses at competitive prices, with shorter delivery times and an effective monopoly in design, including extensive hand embroidery recognized worldwide.
India has always been considered the main source of embroidered clothing, but the fluctuation of the rupee against the dollar has further reduced prices, attracting buyers. Thus, international fashion houses go away with custom-made goods, and eventually the products are sold at very low prices.
As for the fabric market, the range available in India can both attract and confuse the buyer. The main expectation when choosing fabrics is the current trend in the international market. In some parts of the city of Chapa in eastern Bihar, there are many manufacturing jobs you would never have heard of. The production of fabrics here – the family business, the range and quality of the raw silk produced here contradict the methods of raw materials production and the equipment used – tussar, uterus silk, phaswas, you name it, and they can create. Surat from Gujarat is a supplier of an incredible range of jacquards, foam pancakes and georgette curtains – all the fabrics used to create dazzling silhouettes in demand all over the world. Another Indian fabric created specifically for the history of fashion is “Madras Check”, originally used for the universal “Lungi”, a simple bandage for the lower body, which is worn in South India. This product has now found its use in bandanas, blouses, household items and almost everything you can imagine.
Recently, many designers have started using traditional Indian fabrics, drawings and patterns to improve their fashion collections. Indian ethnic patterns with batik tie, tie paint or vegetable print are popular not only in India, but all over the world.