Indian fashion changed with each era. The Indian fashion industry is booming, and every month there is one new trend. India’s economic growth has also had a big impact on fashion trends. The ever-increasing purchasing power of the middle class has made fashion accessible to ordinary people. Changes in labour standards have also expanded the fashion industry in the country, as there is a clear need for comfortable clothing during the long working day.
Indian fashion trends in the future
To understand how Indian fashion has evolved over the years, let’s go back to the last century. In the 50s and 60s the fashion scene of the country, though not boring, but was exciting, elegant and quite elegant. Designers, models and fashion designers were relatively unknown. At that time, the value of clothing was judged by the quality of the fabric, not by the one who made it.
In the 60’s women preferred to wear tight jackets, high hairstyles and churidars. At that time, the fabric of polyester with a coating was in vogue. In the 70’s bold colors and trousers-claw became the worship of the wardrobe. Wide claw trousers were popularized by the main characters of the generation, such as Amitabh Bachchan and Rajesh Khanna. In the late 1970s, disco culture also began to influence Indian fashion.
The opening of the first Fashion Store Ravissant in Mumbai in the early 1980s marked the beginning of a new era in fashion. The Indian population began to identify with designers such as Calvin Klein. More options for designer shops gave Indians a wide range of choices.
In the 90s, models and fashion designers developed, who every two days invented new models. Clothing became more accessible, and Indian fashion began to spread around the world. Thanks to the fact that such famous ladies as Sushmita Sen and Aishwarya Rai, won international beauty contests, Indian fashion was ready for a giant leap forward.
In recent years, international fashion brands have begun to use the huge potential of the Indian fashion market. Companies such as Nike and Reebok have left their mark on shopping malls. Shows such as Lakme India Fashion Week and Wills Lifestyle India Fashion Week have become an excellent platform for new designers to showcase their talent. At these two events, leading Indian fashion designers such as Manish Malhotra, Rita Bury, Rohit Khosla and others fascinate the public with their creations and introduce them to new fashion trends of the coming season.
The West has also influenced the evolution of fashion in India. Today, both teenagers and an elderly person can wear jeans. Designers who returned after receiving a diploma in fashion abroad, opened the fashion circle of the country a global perspective. They also helped spread Indian fashion to the West. Indian designer brands are becoming increasingly popular with the global audience. At this rate of growth, the Indian fashion market will be a force to be reckoned with, as will the fashion world in Paris, if not more.